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The print is dead! Long live the press ?
In the printing industry is experiencing a strong market crisis, Years and years of steady decline in revenues and in the quantities of printed products, the declining ability of the Italian companies to invest effectively and correctly in the print communications planning definitely creates a higher risk of failure. Unfortunately, many companies are experiencing the crisis also heavily: bankruptcies and closures continue to be on the agenda.
Printed communications business is one of the ways to try to combat the crisis, trying to attack different target market or communicating in a new and more original. Promote the product on the market is definitely one of the activities should not be overlooked even in difficulties and tensions Market.
Do not talk or communicate evil is definitely an aggravating circumstance in a situation of crisis already.
What are actually the risk factors for the traditional printing ?
- The audience of printed products is mostly of a certain age, young people are more likely to search for information on mobile devices
- The digital version normally allow it to reach a wider audience
- Normally a printed product quality costs more than the realization of a product of digital communication
- New technologies allow you to further customize the message, be more effective and reach target very different
What are the different ways to implement printing ?
- Think like a startup and then heavily exploit new ideas to integrate communication printed with the new digital media
- The use of integrated communication, print and web, for example greatly enhances the audience and allows you to take advantage of a strong lever in communicating due to the possibility of enriching the very communication about your product
- Think of a new way of communicating that can take advantage of the same patterns of printed communication but rich in content and services via the digital. We must redesign the way we communicate exploiting the resources already present in terms of content and information materials
- Update your web platform (the website and the tools and related services) to provide a new communication experience. Create opportunities for relationship with your customer. The practice of simply republish the contents of the printed paper is wrong
- Try new audience using social networks and search engines. It 'important to properly manage the content and this is not very different from the printed product. The digital can help you with the right tools to analyze your audience
- Considering the information of your company as a blog, publish articles and useful information regardless of your product allows you to improve your online reputation and increase your followers by creating "traffic" responsible towards your products
- Consider your customer as a value to be healed, and not an end goal to be achieved, the customer can talk about you and your product, share information and the passion of Use. Inestimable values to improve the communication of your product.
On hand to provide all the available communications solutions and consultancy to produce a product of high quality communication and outstanding value for your company.
For more information:
Photo GFP Graphics Advertising Ltd.
Via Fiumicino 11
33082 Azzano Decimo (PN) - Italy
Such. +39 0434 631731
Fax +39 0434 632875
E-mail: info@gfp.it
Web: https://www.gfpprinting.com
About the author
GFP is characterized by offering a range of integrated services. Not only top-quality digital and offset printing, but also industrial photography, photolithography, publishing, logistics. We work in close collaboration with a number of companies, studios and advertising agencies.