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The flyer is certainly one of the most used means of communication especially when there is a low budget communication and groped you want to reach the highest possible number of potential interested in the proposed.
The handwheel is a tool which over the years has been very using suffering of habituation by the consumer who often ignores still before reading with a minimum of attention.
Also, the handwheel is now often replaced by a significant increase in online promotions that are made available to more and more frequently and therefore need to be constantly updated.

Which then the techniques for improving the effectiveness of a flyer ?

- Increase the output frequency, maybe limit the amount of repetition to give it time and maybe a broader distribution
- The content and message should be simple and effective, too much content are not properly perceived and if the message is complex, it becomes difficult to understand. And’ enough to attract the potential interested, for a discussion we think the reference to a specific website
- If the wheel has a promotion or offer, the price is more effective if we adopt the technique of framing the price, indicating the normal price, the discounted price and the percentage discount. This confirms the effective promotion and the price of potentially interesting. It will then be the party that will deepen on the Internet…
- The character (are) is important: the text must be easily readable. And 'necessary to highlight the important concepts with a larger font or with a bold. Avoid underlining that disrupts or too many colors. Also, dates to the text the right space.
- Attract the reader's eye with a eye-catching graphics so as to enable to quickly analyze the message
- If you talk about a product, Photo / image must be visible, not hidden or overwritten
- Avoid merge multiple information / interesting promotions in a single handwheel but rather propose more different outputs, This helps to reinforce the message and not to conceal rather the amplification effect
- Use information to enhance the message or complementary products. It helps to widen the chances of achieving the party concerned
- Attention to the target: if your flyer is directed to a particular target should still find a useful message for others who otherwise feel excluded
- Locate the message: the handwheel is normally distributed locally and should therefore take into account a message customizations for more local and zone, This improves the attractiveness of the message.
- Attention to the mix of informati: is not always effective. Non sempre unire più informazioni su un’unico volantino è efficace perchè in realtà può distrarre o confondere il destinatario.

The future of the handwheel?
Using their smartphones and coupons and variable data can be made interesting initiatives

The flyer will be dematerialized because more and more as an application on your smartphone, together with the coupon, and also the same chance to browse it online will become an experience for the customer with a click on the product of interest can obtain more information and add it to the cart automatically without the need to switch to another website.

As already known from these two examples, increase the convergence between the way physical and virtual worlds.
The use of facebook and twitter to convey customized promotions, is spreading.

An example is offers customers a range of recipes and be connected to these shopping lists that can be done online or printed for use in the store.
The registration of the consumer, using promotions or loyalty card, allow the supplier to offer in promoting the products that the customer normally buys and, What's even more interesting, complementary products that the customer has not yet purchased.

A smart way to work on customer loyalty by building on the new focus that, the spread of smartphones, the consumer has the information and price comparison.

GFP is available to help you design the right communication solution for you.

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